The SEO-Powered Website™ Course teaches SEO differently.
Using the SEO Success Factors,™ our modern and simple SEO framework, you’ll learn to see SEO through the lens of Google and AI.
And when you apply it, your messaging becomes sharper, your brand more professional and your website becomes your most valuable asset— and the foundation behind all of your marketing.
SEO Courses for entrepreneurs and creatives
With the right mix of SEO,
messaging and branding, your business will become unstoppable.
If you're ready to level up your business,
you're in the right place.
Most business owners try to do all the things:
-
Posting on social media constantly
-
Sending emails five times a week
-
Creating never-ending content
This is exhausting.
Meanwhile, your website—the one thing that should be bringing in clients and sales—24/7 just sits there.
When your website is optimized correctly, Google and AI rank your website high, customers engage, and sales grow.
The problem is that SEO is taught in a way that feels too technical and complicated for most busy small business owners and creatives. And it's disconnected from messaging and branding.
That’s why I created the SEO Success Factors™: Seen, Trusted, Relevant — a proven SEO framework that simplifies how to learn and do, SEO.
The SEO Success Factors™ is a modern, intuitive framework that organizes SEO tasks into result-driven outcomes: Seen, Trusted, and Relevant.
SEO Success Factors™
SEEN
Can search engines and AI find and read your website?
TRUSTED
Do they believe your site is credible and authoritative?
RELEVANT
Does your website match what people are searching for?
Each Success Factor mirrors exactly how Google and AI read, evaluate and decide how to rank your site.
Every aspect of SEO— from on-page and off-page SEO, technical SEO, keyword strategy to AEO, GEO and everything in between— fits naturally into one of these three outcomes.
When you understand this, SEO stops feeling overwhelming and finally makes sense— it becomes simple, structured, and most importantly, doable.
And when you apply SEO this way, your messaging gets more clear
and your design feels more professional.
Mel Zaelich
Owner of SEO Success Lab & Happy Place Interiors, Inc.
Hi,
I'm Mel—
I'm a small business owner like you.
After leaving my big marketing agency job, I took everything I learned and built a highly successful six-figure small business with zero marketing budget or tactics and I’m here to teach you how to do the same.
Whether you have a local store or service, sell products or if your businesses entirely online, such as a coach or course creator—if you struggle with marketing, I feel your pain.
That’s why I created simple, bingeable online courses and free resources that teach you how to transform your website into a 24/7 marketing engine that powers up everything else you do.
What happens when your website IS SEO-POWERED—seen, trusted, and relevant?
You get consistent website traffic 24/7.
You get ready-to-buy, high-quality leads.
You create a solid marketing eco-system
that continues to grow year after year.
You get
more sales,
more revenue
and
more freedom.
Ready for a Profit-Powered website?
Online SEO Courses for small business owners & Creatives
The online SEO Course, The SEO-Powered Website,™ teaches business owners how to get their websites seen, trusted, and chosen on Google, AI and their ideal client. Built on the SEO Success Factors™ framework, these courses are simple to understand, implement and get results fast.
SEO-IN-A-Day
SERVICE
A hands-on, done-with-you SEO intensive where we optimize your website and create a strategy together.
Get clarity on what matters, make real improvements fast, and leave with a clear plan to maintain and grow your visibility on Google and AI.
SEO Certification for web designers & copywriters
A professional SEO certification for web designers, copywriters, consultants, and agencies. Learn modern, outcomes-based SEO so you can confidently build websites, guide clients, measure progress, and stand out with a clear, strategic SEO framework.
Notes from students of all my courses...
WHAT OTHERS ARE SAYING
This has been so helpful.
Thank you so much for
creating this!
– Karen, Toronto
Melanie's course was fantastic. She shares generously. It has definitely been a cheat code to accelerate my business. Highly recommend. — Tina, Atlanta
I purchased your course and loved ALL of it so much!
— Shirley, Atlanta
Thank you! This is very helpful and now I am thinking like a person who is actually depending on their website to bring in business rather than just parking my portfolio there.
— Lorrie, Florida
