Finally,
SEO that makes sense.
Start getting more traffic, more leads,
and more sales now.
Optimizing your website with SEO doesn't have to be complicated or confusing.
Learn the modern, results-focused SEO framework that helps your website show up on Google and AI, without feeling overwhelmed by the tech.
If you've ever thought…
“I have no idea where to start with SEO.”
“Why isn’t my website bringing in leads?”
“I can’t spend hours learning complicated tech.”
“Social media is exhausting and unpredictable.”
“I just want a step-by-step SEO plan that works.”
You're not alone.
Most small business owners feel paralyzed because SEO advice is confusing, overly technical, with mountains of tasks and written for companies with entire marketing teams.
Here's the good news ...
SEO can be simple to learn with the right framework and guidance.
Hi,
I'm Mel—
your guide to simple, powerful SEO.
I’m a designer-turned-SEO strategist who grew a thriving interior design business by showing up in search results.
Along the way, I realized something important:
SEO isn’t actually complicated, it’s just been talked about and taught in complicated ways.
And this keeps so many small business owners from investing in it and costing them revenue, exhausting them on social media, and preventing them from reaching their full potential.
So I developed a modern, easy-to-understand framework that breaks SEO into three simple Success Factors™ and creates a clear path to getting found online by the people who are searching for exactly what you offer.
You can learn SEO, and I’m here to help.
Before Mel Zaelich taught SEO, she used strategies to grow her interior design business — earning national and local recognition.
The SEO Success Factors™
A Modern SEO Framework for Modern Search
SEO has evolved —
the way you learn it should too.
I created the SEO Success Factors™ Framework to move you beyond overly technical checklists and random tasks and toward an outcome-based strategy that actually drives visibility in the AI era.
Instead of drowning in 100 scattered SEO tasks, I distilled everything, from on-page optimization, technical fixes, keyword strategy, AEO and GEO, authority building, content creation, and trust signals, into three clear, easy-to-understand outcome-based
Success Factors™:
SEEN, TRUSTED, and RELEVANT.
Because at the end of the day, every single SEO task fits into one of these three factors.
The result?
A modern, strategic SEO framework focused on meaningful outcomes and real results.
SEO is finally simple, powerful, and doable for small business owners.
Here’s How I Can Help You
SEO Success Lab™ gives small business owners, like you, a simple, step-by-step framework to understand SEO, improve rankings, and create content that shows up in Google and AI. No overwhelm. Just results.
Who I Created This For
Small business owners, entrepreneurs, service providers, and creatives who want a website that brings them lead after lead every single day without extra work or constant social media posting.
Why It Actually Works
Seen (visibility + "back-end" SEO)
Trusted (authority + credibility)
Relevant (keywords + content)
This mirrors exactly how Google and AI decide what to rank. Plus it makes SEO outcome-based, more strategic and results driven.
Notes from students of all my courses...
WHAT OTHERS ARE SAYING
This has been so helpful. Thank you so much for creating this! – Karen, Toronto
Melanie's course was fantastic. She shares generously. It has definitely been a cheat code to accelerate my business. Highly recommend. — Tina, Atlanta
I purchased your course and loved ALL of it so much! — Shirley, Atlanta
IS YOUR HOMEPAGE
CAUSING YOU TO LOSE BUSINESS?
• Instantly improve your SEO
• How to keep visitors on your site longer
• How to turn browsers into buyers
• This reduces bounce rates
• Why your brand matters for SEO
Download the
“5 Biggest Homepage Mistakes” guide now
& start turning your website into your best source of business.
I get it .
YOU DIDN'T START A BUSINESS TO BECOME A MARKETING EXPERT ...
but here you are, wearing all the hats.
Being in control of your marketing is how you're in control of your success.
Sure, you could try to piece a SEO strategy together from disparate blogs, articles, and YouTube — but be honest with yourself, that’s not what you’d recommend. We know how those projects turn out.
You could give thousands of dollars per month to a SEO company —
and hope for the best.
Or, you could enroll in the best SEO course for small businesses — the SEO STAR™ Course. It's an easy-to-follow online SEO course that’s built for creatives, small business owners and entrepreneurs. We leave the overly technical speak at the door, and simply give you practical steps to teach you exactly how to show up online, get found by the right people, and finally be in control of your success.
Show up for yourself,
your business and your clients.